01 / Digital Marketing

KasidateSuksart.

กษิดิ์เดช สุขศาสตร์

Marketing insight. Product thinking. Meaningful experiences.

Digital & Product Marketing at the intersection of B2B HR technology, content strategy and UX/UI.

View Marketing Impact Explore Selected Work

Available for opportunityContent · Marketing · Product

SAW HR · SoftCakes · INZPYStrategy through execution

02 / Marketing impact

The work. In numbers.

SAW HR / 2024–AUG 2026

Engagement generated

Recorded across three years of social content.

Annual growth

2025 vs tracked 2024

Community built

Across five social platforms

Social interactions

Reactions & shares · Jan–Aug 2026

Peak engagement rate

Instagram

2024 reporting excludes March and June. Growth compares tracked totals; recorded engagement combines the measures used in the original social reports.

03 / Featured case studies

Ideas that become impact.

Thailand HR Tech 2026 — Event Marketing & Lead Generation

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SAW HR · Thailand HR Tech / 2026

From an event to a qualified conversation.

Thailand HR Tech 2026 — Event Marketing & Lead Generation

512 leads. 381 companies. A campaign that moved beyond the booth.

Marketing ImpactEvent Marketing & Lead Generation

SAW HR — B2B SaaS CRM & Lifecycle Marketing

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SAW HR / 2026

The right message. The next step.

SAW HR — B2B SaaS CRM & Lifecycle Marketing

A segmented B2B journey connecting event leads with demo and trial opportunities.

CRM & LifecycleCRM & Lifecycle Strategy

SAW HR — Website Conversion & Product Communication

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SAW HR / 2026

Complex product. Clear decisions.

SAW HR — Website Conversion & Product Communication

Product architecture, benefit-led copy and clearer paths to demo and trial.

Website ConversionWebsite Conversion & Product Communication

SAW HR Product Marketing — 2026 Product Advertising

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SAW HR / 2026

Features, translated into value.

SAW HR Product Marketing — 2026 Product Advertising

Product advertising built around real HR tasks and business needs.

Product MarketingProduct Marketing & Advertising Creative

From KPI to AI-Powered PMS — Webinar Acquisition Campaign

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SAW HR / 2026

Interest, turned into attendance.

From KPI to AI-Powered PMS — Webinar Acquisition Campaign

212 registrations and 175 attendees through a connected acquisition journey.

Marketing ImpactWebinar Acquisition Campaign

04 / Marketing systems

Connect the whole journey.

SAW HR — 3-Year Social Growth & Community Building

Communicate value

Product · Website · Experience

Inside the system: Email Marketing & B2B Campaign Design

05 / Selected creative & UX/UI

A sharper eye for experience.

SOVIPSOVIP App Visual System

SAW HR / Product & UX/UI

SAW HR App UX/UI Design

UX/UI design for the SAW HR employee and HR management application.

SAW HR / Brand Identity

SAW HR V.20

Logo and corporate identity applications.

SMS Melon / Product & UX/UI

SMS Melon — Website UX/UI Design

Website visual and interface design for an SMS and OTP service platform.

University-era projects

Where my UX/UI practice began.

True Corporation: My True UX/UI DigiTech Student Application

06 / Experience

An evolving perspective.

2023 — Present

SoftCakes / Full-time

Digital Marketing Officer

Product positioning, content strategy, campaigns, lead generation and UX/UI for SAW HR.

2021 — 2023

SoftCakes / Freelance

UI Designer

Product interfaces and digital experiences that connect visual systems with everyday use.

Mar — Jun 2021

True Corporation / Internship

UI Designer Intern

My True UX/UI redesign and presentation during university.

07 / About

I connect marketing, product and experience.

My work starts with understanding people: what they need, what makes them pay attention, and what helps them decide.

At SoftCakes, I translate complex HR technology into clear communication and useful digital experiences. Working across strategy, content, campaigns and UX/UI helps me connect creative decisions with business needs.

ThinkStrategy · Product positioning

MakeFigma · Adobe · Canva

MeasureGA4 · Meta Ads · Brevo

08 / Portfolio archive