SAW HR — B2B SaaS CRM & Lifecycle Marketing

Context

Turning event leads into personalized B2B customer journeys through segment-based lifecycle marketing in Brevo.

Challenge

Event leads differ in industry, role and buying intent. One message cannot address every business context.

Strategy

Clean and classify the lead database, segment by intent and industry, and develop relevant messaging and calls to action in Brevo.

1. 512 Event Leads
2. Data Cleaning & Lead Classification
3. Lead Segmentation
4. Personalized Email Journey
5. Demo / Free Trial
6. Sales Follow-up

Execution

• Lead database management
• Customer segmentation
• Email messaging strategy
• Product positioning and use-case communication
• Customer journey design
• Brevo campaign execution
• Sales enablement

My Role

CRM & Lifecycle Strategy

Designed the communication system from lead classification through personalized email and sales follow-up.

Results

Selected Work

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SAW HR — B2B SaaS CRM & Lifecycle Marketing
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Contribution

Designed the communication system from lead classification through personalized email and sales follow-up.